How to Get More Followers on Facebook

During a consulting session earlier this week, I was asked “How do you get more fans on Facebook?”I began by talking about the usual techniques: advertising the Facebook page, better cross-promoting with other sites, increasing engagement, etc. However, the more that I thought about the question, the more I realized it was the wrong question. Many artists are constantly looking for ways to increase the number of followers on their Facebook or Twitter. They even buy fake followers to do so. But the bigger question isn’t amount how to get more fans on Facebook, it should be more about how to get more fans, period.When you are staring at your Facebook fan page and are thinking about how to increase the number of likes, think about the bigger picture: how can you increase the number of fans for your brand. Who cares if you have a large number of followers but no one buying your products or services? When you increase the number of genuine fans/customers, your social media metrics automatically increase.So how do you get more fans? Many of the important thoughts about this are covered in The Best Social Media Site for Bands as well as in How to Develop a Hardcore Fan Base.