Keynote at Purdue University

Last night, I had the honor and privilege of sharing a keynote lecture at Purdue University. The event was hosted by the Purdue University Asian American and Asian Resource and Cultural Center, the Political Science Department, and the Brian Lamb School of Communication. This was the first event where I shared my story in several … Continue reading Keynote at Purdue University

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My OMG Moment at Tenx9 Nashville Storytelling

A few weeks ago, I got my "Moth moment:" I was able to share my story of performing at the Oregon State Penitentiary on the Tenx9 stage. Tenx9 Nashville is a Belfast-originated monthly community storytelling night in Nashville, Tennessee where 9 people have up to ten minutes each to tell a real story from their … Continue reading My OMG Moment at Tenx9 Nashville Storytelling

A New Kind of Stadium

Yesterday was Super Bowl Sunday. To prepare for this big moment, the Minneapolis Super Bowl Host Committee spent nearly $500 million on it (mostly via taxpayer dollars). According to the New York Times, it was the seventh one built in the last 12 years, each constituting about $250 million each from taxpayers for a total … Continue reading A New Kind of Stadium

Two New Projects: On Music and On Eating

This year, I launched two new projects that see to have little to do with what I normally do. The first, is a daily called podcast - Music Business Hacks (launched today!). Yep, daily means I'll have 365 episodes produced for Season One. This quick-bite podcast focuses on inspiration, information, and application for aspiring artists … Continue reading Two New Projects: On Music and On Eating

Long Tails in Our Marketing, Long Tails in Our Minds

In business and statistics, there's a concept called "long tail." While it generally refers to a strategy of selling large numbers of niche products in small quantities each (the distribution curve looks like a long tail), it's also a term that we're seeing more of in the marketing world. Long-tail marketing techniques rely on technology … Continue reading Long Tails in Our Marketing, Long Tails in Our Minds

If it Looks Like a Rat…

There's a viral video right now that apparently shows a rat showering like a human. It's covered in soap, standing up, and rubbing it's face, arm pits, and body. People are enamored with it because we love it when animals do anything that resemble human behavior - dogs driving cars, cats wearing sunglasses, etc. - … Continue reading If it Looks Like a Rat…

Culturally Competent Communications

There's a growing trend in the intersection between diversity, equity, and inclusion work and marketing: culturally competent communications. I've even delivered a couple of workshops on the topic. It's related to other fields of cultural competence -  understanding and appropriately responding to the unique combination of cultural variables and the full range of dimensions of … Continue reading Culturally Competent Communications

Don’t Base Outreach Strategy on Algorithms

A few minutes ago, I just received a phone call that began with "Hi, this is an important phone call" - CLICK. That's all I needed to hear. If something was truly important, they should have used a real person instead of an automated system. And they should not have used a generic greeting that … Continue reading Don’t Base Outreach Strategy on Algorithms

Go Big or Go Home

Go big or go home is a popular adage that exhorts you to go all in, to experience something to its fullest. Like other catch phrases, it's easier said than done. In one sense, it might dissuade people from trying at all - "Don't bother unless you put your entire self into it." In another, … Continue reading Go Big or Go Home