The Complexity of Social Media Marketing

The Complexity of Social Media Marketing  An infographic/chart on the complexity of Social Media Marketing was posted on businessinsider.com today. I was surprised to find that these graphics do not even include YouTube, Mixi, Pinterest, or several other major social media websites.  In fact, I'd argue that YouTube should be listed as one of the … Continue reading The Complexity of Social Media Marketing

The Real Reason Why SOPA Didn’t Pass: Marketing

I'd like to believe that the two recent controversial bills, SOPA and PIPA, were stopped because they were poorly written but the real reason had to do with the power of messaging and branding. Let's face it: bad laws are passed everyday. In 2009-2010, Congress passed 8,970 bills alone. Most of the time, things go by … Continue reading The Real Reason Why SOPA Didn’t Pass: Marketing