10 of My Best Social Media Tips

  1. On Engagement: Treat Social Media more like a telephone and less like a megaphone. 2. On Channels: Use only the social media sites that you can commit to managing effectively and that your audience uses. There’s no point in signing up for the newest, hottest social media site if your customers aren’t there. … Continue reading 10 of My Best Social Media Tips

5 Strategies for Managing Multiple Social Media Marketing Channels

543. That's how many digital communication channels I manage right now. Between email, social media, and online advertising for my businesses, organizations I work/volunteer for, my clients, and my personal use, that's 543 different accounts, login authentications, areas to send/receive messages, or even places to have a potential communications crisis. I know some people with far … Continue reading 5 Strategies for Managing Multiple Social Media Marketing Channels

10 Steps to Creating the Ultimate Social Media Marketing Plan

If you want to create a digital and social media marketing strategy, you'll want to follow these simple steps: Create Something Worth Marketing. A product or service should be so good that it practically sells itself. This is the most important step....if you begin marketing your product before it is ready, you'll be destroyed in the … Continue reading 10 Steps to Creating the Ultimate Social Media Marketing Plan

Top 5 Mistakes Colleges Make with Social Media Marketing

  It fascinates me to end that while most colleges offer classes and/or degrees in business, very few of the organizations are actually practicing what they teach. If anything, colleges should provide the very model of how to conduct business online. Unfortunately, due to limited resources and the disconnect between faculty and staff, this is … Continue reading Top 5 Mistakes Colleges Make with Social Media Marketing

How to Google Yourself (and Why You Should Do It)

Googling yourself isn't just a running joke on 30 Rock, it's actually important for brands, reputation management, background checks, and privacy. Whether you are launching a marketing campaign, conducting a job search, or just curious about what comes up with your name, you'll want to "Google yourself" properly with these steps: Learn how to use … Continue reading How to Google Yourself (and Why You Should Do It)

How to Get More Followers on Facebook, Twitter, and YouTube

  If you are asking how to get more followers, you're asking the wrong question. If you are measuring your social influence, the effectiveness of your marketing campaigns, or your brand's reach based on the number of fans that you have on a particular social media site, you're looking at the wrong metrics. Anyone can … Continue reading How to Get More Followers on Facebook, Twitter, and YouTube

Unspoken Rules of Social Media

Ever see someone completely out of place trying to fit in? That is the set up for most comedies: the standard fish out-of-water scenario where someone is obviously out of their realm. If you look at online marketing, you won't have to go very far before you see this happening. Social media has its own … Continue reading Unspoken Rules of Social Media

How Often Should You Post on Facebook or Tweet?

How often should I post on Facebook? How often should I tweet? How many videos should I upload to YouTube a month? It's interesting that more people ask about the quantity of their social media posts rather than the quality of that content.    Sometimes, that's difficult to manage. One of the organizations that I … Continue reading How Often Should You Post on Facebook or Tweet?

How to Get More Followers on Facebook

During a consulting session earlier this week, I was asked “How do you get more fans on Facebook?” I began by talking about the usual techniques: advertising the Facebook page, better cross-promoting with other sites, increasing engagement, etc. However, the more that I thought about the question, the more I realized it was the wrong question. Many artists … Continue reading How to Get More Followers on Facebook

Why Buying Followers is a Bad Idea

(Cross posted from my Music Marketing blog) Buying Facebook or Twitter Followers There are several companies out there that offer services where you can buy "real" followers on Twitter, Facebook, and Tumblr. Other services sell "real" views on YouTube videos or plays on SoundCloud. For nearly every social media site available, there are services that … Continue reading Why Buying Followers is a Bad Idea