Slanted: How an Asian American Troublemaker Took on the Supreme Court, releasing April 30, details his musical life and the journey to the high court. See the full article here.
This year, I launched two new projects that see to have little to do with what I normally do. The first, is a daily called podcast - Music Business Hacks (launched today!). Yep, daily means I'll have 365 episodes produced for Season One. This quick-bite podcast focuses on inspiration, information, and application for aspiring artists … Continue reading Two New Projects: On Music and On Eating
If you want to catch all of my TED talks in one handy place, here's a playlist:
Today, I was a guest curator on OPB's State of Wonder, a show about the arts, talking about my newly released book, Music Business Hacks. I was blessed to be joined by some incredible people: Frank Portman, YA author and lead singer of The Mr. T Experience Angela Weber, one half of The Doubleclicks … Continue reading Guest Curating State of Wonder on OPB
The Compelling Story is used to get an emotional response from the prospect. This is where you generate excitement or compassion. It’s the history of your organization or how you affect the community. It’s the page-turning biography or tale that you would hear on Paul Harvey’s radio program. It’s the in-depth conversation after the speed … Continue reading Writing a Compelling Story for Your Brand
I posted this on my music marketing blog today but there it is completely relevant to all business and non-profit organizations using Facebook as well. I hope you enjoy. The Facebook timeline requirement for pages has been looming for a while and now that it is a requirement, many artists have been wondering how to take advantage … Continue reading Organic Marketing Applied to Facebook Timeline
I'd like to believe that the two recent controversial bills, SOPA and PIPA, were stopped because they were poorly written but the real reason had to do with the power of messaging and branding. Let's face it: bad laws are passed everyday. In 2009-2010, Congress passed 8,970 bills alone. Most of the time, things go by … Continue reading The Real Reason Why SOPA Didn’t Pass: Marketing