The Story that Spreads is the One that Wins

Ten years after Enron: despite multiple court investigations clearing the company of many of the accusations, some people are still fighting to clear their name. Malcolm Gladwell writes about this condition that often is a part of the trigger-happy press - and even writes about the Enron situation extensively. It plagues politics, companies, and brands...but … Continue reading The Story that Spreads is the One that Wins