If it Looks Like a Rat…

There's a viral video right now that apparently shows a rat showering like a human. It's covered in soap, standing up, and rubbing it's face, arm pits, and body. People are enamored with it because we love it when animals do anything that resemble human behavior - dogs driving cars, cats wearing sunglasses, etc. - … Continue reading If it Looks Like a Rat…

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3 Broad Impacts the Internet has made on Marketing

  I was recently asked to profile three, broad ways the internet has impacted marketing. Here's my take on it: The Internet has transformed marketing in a number of ways. Three of the greatest impacts include: Consumers now have the power. Previously, brands had all of the control in terms of messaging. However, with the Internet ("Web … Continue reading 3 Broad Impacts the Internet has made on Marketing