Today, I participated in a panel from City Club of Portland's Friday Forum on how social media affects elections in Oregon. I was honored to join a distinguished group of experts, each with a unique perspective into the role that new media plays with social change. Below is the Storify recap of social media posts … Continue reading How Social Media Affects Elections
Like any other communications effort, live-tweeting involves both strategy and tactics. You should have broad goals and purpose, as well as specific actions to execute the plan. Doing so can exponentially raise the awareness and increase the life of your in-person efforts.
Are you listening? Are you really listening? I’ve mentioned it a few times before: treat social media more like a telephone and less like a megaphone. However, some might not know how or where to listen. This is important because you want to know what’s being said about you and where are they saying it. You’ll also want to know how … Continue reading Social Media Listening Tools That Everyone Should Be Using
It's common to hear phrases like "think strategically," "strategic communications," or "marketing strategy." Yet, for all of our education and focus on using strategy to deliver key initiatives, one thing is often overlooked: delivery of that information. This seems to be especially the case with social media and how many organizations approach it. In my experience, … Continue reading Using Social Media to Deliver Strategic Communications
I recently received two very common questions about businesses and social media. Here are my answers: 1) What are the top social media skills every business executive should possess? The most important social media skill that every business executive should posses is the ability to connect with their target audience. This involves being able to write well (and succinctly) as well as the … Continue reading Answers to Popular Questions About Social Media and Business
My post about 62 Twitter tips in less than 140 characters or less each is now up at Huffington Post. I'll be writing about small business, digital marketing, and tech from time to time there now.
I recently wrote an article full of tips for networking for musicians. This led to a few requests for tips on Twitter. Here are my tips, all delivered in 140 characters or less to help get you more followers, a more engaged followers, and a more interesting profile. 1) “Brevity is the soul of wit.” … Continue reading 62 Twitter Tips in 140 Characters or Less
1. On Engagement: Treat Social Media more like a telephone and less like a megaphone. 2. On Channels: Use only the social media sites that you can commit to managing effectively and that your audience uses. There’s no point in signing up for the newest, hottest social media site if your customers aren’t there. … Continue reading 10 of My Best Social Media Tips
543. That's how many digital communication channels I manage right now. Between email, social media, and online advertising for my businesses, organizations I work/volunteer for, my clients, and my personal use, that's 543 different accounts, login authentications, areas to send/receive messages, or even places to have a potential communications crisis. I know some people with far … Continue reading 5 Strategies for Managing Multiple Social Media Marketing Channels
Recently, I spent a weekend seeing friends and family in San Diego. I have a very diverse group of loved ones down there from multiple cultures and age groups. Without thinking, I was automatically switching from English to Spanish to Mandarin and back. In linguistics, they call this code-switching. Code-switching how those of us connect … Continue reading Codeswitching and the Language of Social Media