62 Twitter Tips in 140 Characters or Less

I recently wrote an article full of tips for networking for musicians. This led to a few requests for tips on Twitter. Here are my tips, all delivered in 140 characters or less to help get you more followers, a more engaged followers, and a more interesting profile. 1) “Brevity is the soul of wit.” … Continue reading 62 Twitter Tips in 140 Characters or Less

5 Strategies for Managing Multiple Social Media Marketing Channels

543. That's how many digital communication channels I manage right now. Between email, social media, and online advertising for my businesses, organizations I work/volunteer for, my clients, and my personal use, that's 543 different accounts, login authentications, areas to send/receive messages, or even places to have a potential communications crisis. I know some people with far … Continue reading 5 Strategies for Managing Multiple Social Media Marketing Channels

Codeswitching and the Language of Social Media

Recently, I spent a weekend seeing friends and family in San Diego. I have a very diverse group of loved ones down there from multiple cultures and age groups. Without thinking, I was automatically switching from English to Spanish to Mandarin and back. In linguistics, they call this code-switching. Code-switching how those of us connect … Continue reading Codeswitching and the Language of Social Media

Top 5 Mistakes Colleges Make with Social Media Marketing

  It fascinates me to end that while most colleges offer classes and/or degrees in business, very few of the organizations are actually practicing what they teach. If anything, colleges should provide the very model of how to conduct business online. Unfortunately, due to limited resources and the disconnect between faculty and staff, this is … Continue reading Top 5 Mistakes Colleges Make with Social Media Marketing