10 Steps to Creating the Ultimate Social Media Marketing Plan

If you want to create a digital and social media marketing strategy, you'll want to follow these simple steps: Create Something Worth Marketing.¬†A product or service should be so good that it practically sells itself. This is the most important step....if you begin marketing your product before it is ready, you'll be destroyed in the … Continue reading 10 Steps to Creating the Ultimate Social Media Marketing Plan

Top 5 Mistakes Colleges Make with Social Media Marketing

  It fascinates me to end that while most colleges offer classes and/or degrees in business, very few of the organizations are actually practicing what they teach. If anything, colleges should provide the very model of how to conduct business online. Unfortunately, due to limited resources and the disconnect between faculty and staff, this is … Continue reading Top 5 Mistakes Colleges Make with Social Media Marketing

How to Get More Followers on Facebook, Twitter, and YouTube

  If you are asking how to get more followers, you're asking the wrong question. If you are measuring your social influence, the effectiveness of your marketing campaigns, or your brand's reach based on the number of fans that you have on a particular social media site, you're looking at the wrong metrics. Anyone can … Continue reading How to Get More Followers on Facebook, Twitter, and YouTube

Putting All of Your Business Eggs in One Basket

  There's a saying that one shouldn't put all of their eggs into one basket because of risk. The danger, however, is the other extreme: scattering and spreading oneself too thin. Of course, there can be a happy balance. My recommendation? 1) Have as many "baskets" as you can manage well. 2) Focus on the … Continue reading Putting All of Your Business Eggs in One Basket

The Real Reason Why SOPA Didn’t Pass: Marketing

I'd like to believe that the two recent controversial¬†bills, SOPA and PIPA, were stopped because they were poorly written but the real reason had to do with the power of messaging and branding. Let's face it: bad laws are passed everyday. In 2009-2010, Congress passed 8,970 bills alone. Most of the time, things go by … Continue reading The Real Reason Why SOPA Didn’t Pass: Marketing