Long Tails in Our Marketing, Long Tails in Our Minds

In business and statistics, there's a concept called "long tail." While it generally refers to a strategy of selling large numbers of niche products in small quantities each (the distribution curve looks like a long tail), it's also a term that we're seeing more of in the marketing world. Long-tail marketing techniques rely on technology … Continue reading Long Tails in Our Marketing, Long Tails in Our Minds

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Guest Curating State of Wonder on OPB

  Today, I was a guest curator on OPB's State of Wonder, a show about the arts, talking about my newly released book, Music Business Hacks. I was blessed to be joined by some incredible people: Frank Portman, YA author and lead singer of The Mr. T Experience Angela Weber, one half of The Doubleclicks … Continue reading Guest Curating State of Wonder on OPB

What Google Algorithms Can Teach Us About Organic Marketing

Google Filtering and Organic Marketing One of the most amazing accomplishments of Google has been the development of complicated algorithms that can predict your future behavior. Essentially, it is accomplished by taking the aggregate of all past searches and behavior online: what types of content you click through, search terms, how you are connected through … Continue reading What Google Algorithms Can Teach Us About Organic Marketing