How Sony Destroyed Microsoft in the Video Game Marketing Wars

There's also been a healthy rivalry between video game consoles, especially between Sony and Microsoft. The heavyweight championship bout between these giants is at one of the video game world's most important events: E3. Microsoft fumbled with their announcement of a new system, the Xbox One, confusing gamers with convoluted used game policies (essentially, you … Continue reading How Sony Destroyed Microsoft in the Video Game Marketing Wars

Top 5 Mistakes Colleges Make with Social Media Marketing

  It fascinates me to end that while most colleges offer classes and/or degrees in business, very few of the organizations are actually practicing what they teach. If anything, colleges should provide the very model of how to conduct business online. Unfortunately, due to limited resources and the disconnect between faculty and staff, this is … Continue reading Top 5 Mistakes Colleges Make with Social Media Marketing

The Best Social Media Site to Use

I often get asked: what’s the best social media site for bands? My business clients ask the same thing using different words: what is the best marketing channel to promote my brand? The idea that there is a magic formula or single solution to take care of all your needs is a misnomer. Where you … Continue reading The Best Social Media Site to Use

Marketing is Like Dating

There are many lessons that can be learned from dating that can be applied to Marketing: Pick-up lines don't work, personality does. Don't rely on the cheesy slogans or buzzwords to get you there, they won't stand on their own. However, if it's a part of your brand and reveals some of your personality, then you … Continue reading Marketing is Like Dating

The Artisan Burger Lesson About Marketing

My mother has always had a special appreciation for hamburgers from McDonald’s. For her, the specific taste of a Big Mac reminds her of some of her favorite memories: moving to the United States, watching her children grow up, feeling “American.” She didn’t eat them very often and the onset of diabetes made the treat … Continue reading The Artisan Burger Lesson About Marketing