How to Get a TED Talk

My newest TED talk, "How to Get a TED Talk," has just been uploaded to YouTube (though it has been retitled to "Pitching Your Way to the TEDx Stage"). Here it is: I hope you enjoy it. If you do, please consider sharing it. Thank you!

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Free Book Promotion

This weekend, my first book, How to Get Sponsorships and Endorsements, will be free to download on Amazon.com! Building a relationship with a corporate sponsor is one of the most important things an organization needs to do in order to achieve its mission. Sponsors can not only provide a source of income, but also increased … Continue reading Free Book Promotion

4 Things They Don’t Teach You in MBA Programs (But Really Should)

I’m wrapping up my final term in an MBA program right now, with a concentration in Marketing. So what exactly does the Master of Business Administration degree do? For some, it’s to help unlock higher earning potential as well as to open up possibilities for obtaining an executive-level position at a company. For others, it … Continue reading 4 Things They Don’t Teach You in MBA Programs (But Really Should)

How to Get Sponsorships and Endorsements Free Book Offer

Amazon is now offering a free ebook version of my book, How to Get Sponsorships and Endorsements, with the purchase of a print version. To celebrate, I’m going to give away a few free digital copies of the book myself – no purchase necessary. It’s simple, just tweet at me @SimonTheTam with the number one reason … Continue reading How to Get Sponsorships and Endorsements Free Book Offer

How To Get Sponsored: Rethinking Sponsorships

From my book, How to Get Sponsorships and Endorsements: When most people who want sponsorships think about their ultimate goal, it involves money. They’re looking for someone to fund their event, to pay for their tour, to raise money for their charity, and so on. When many business think about sponsoring someone, it ultimately involves money … Continue reading How To Get Sponsored: Rethinking Sponsorships

How to Get Sponsorships and Endorsements now available

I'm happy to announce that the digital version of my book, How to Get Sponsorships and Endorsements, is now available for only $3.99. Here's the link: http://www.amazon.com/dp/B007Y6SCOO If you've found the writings on this site helpful (especially the sponsorship articles), I hope you'll consider spending the $4 for the complete book. The printed version will be … Continue reading How to Get Sponsorships and Endorsements now available

Writing a Compelling Story for Your Brand

The Compelling Story is used to get an emotional response from the prospect. This is where you generate excitement or compassion. It’s the history of your organization or how you affect the community. It’s the page-turning biography or tale that you would hear on Paul Harvey’s radio program. It’s the in-depth conversation after the speed … Continue reading Writing a Compelling Story for Your Brand

Finding Your “It Factor”

Have you ever wondered why people are drawn to certain celebrities, songs, television commercials, or other interests?  The French refer to it as je ne sais quoi, or the indefinable quality that makes someone special. It’s the “it factor.” Sales, marketing, and advertising executives call this USP, or Unique Selling Proposition. It’s a term that … Continue reading Finding Your “It Factor”

How to Get a Sponsorship for Your Nonprofit, Fundraiser, Event or Project

While conducting music business/marketing industry panels across the country, I’m often asked one question more than anything else: “How do I get an endorsement?” Other variations include “How do I get a sponsor?” or “How do I get free stuff?”My philosophy is that if this is your point of view, you’re probably already doomed. Sponsors … Continue reading How to Get a Sponsorship for Your Nonprofit, Fundraiser, Event or Project