The Direct Approach

If you're active on Linkedin, chances are that you receive generic pitches in your feed or messages on a regular basis. Today, I received one that said "We work with a lot of Principals in your industry," which clearly meant that he didn't bother to see what my industry was, A few days ago, I … Continue reading The Direct Approach

The Problem With Computers Running the World

Last week, the Associated Press Twitter account was hacked and a false claim was made about the White House being attacked. Immediately as a reaction, the stock market took a dip of nearly 100 points. Most analysts claim that this was actually due to computer error: software that scans the news and automatically makes decisions … Continue reading The Problem With Computers Running the World

Lessons Learned From Email Spam

Just a few minutes ago, I received an email from "Your INVITED by SV" with the subject heading as "Dear KELLAN.COOPER VideoINclusioN NEWSLETTER!" Not only did I not sign up for this newsletter, but my name is not Kellan Cooper either. It turns out, this "newsletter" is supposed to be for a conference that "improves … Continue reading Lessons Learned From Email Spam

Why Buying Followers is a Bad Idea

(Cross posted from my Music Marketing blog) Buying Facebook or Twitter Followers There are several companies out there that offer services where you can buy "real" followers on Twitter, Facebook, and Tumblr. Other services sell "real" views on YouTube videos or plays on SoundCloud. For nearly every social media site available, there are services that … Continue reading Why Buying Followers is a Bad Idea