Long Tails in Our Marketing, Long Tails in Our Minds

In business and statistics, there's a concept called "long tail." While it generally refers to a strategy of selling large numbers of niche products in small quantities each (the distribution curve looks like a long tail), it's also a term that we're seeing more of in the marketing world. Long-tail marketing techniques rely on technology … Continue reading Long Tails in Our Marketing, Long Tails in Our Minds

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If it Looks Like a Rat…

There's a viral video right now that apparently shows a rat showering like a human. It's covered in soap, standing up, and rubbing it's face, arm pits, and body. People are enamored with it because we love it when animals do anything that resemble human behavior - dogs driving cars, cats wearing sunglasses, etc. - … Continue reading If it Looks Like a Rat…

Don’t Base Outreach Strategy on Algorithms

A few minutes ago, I just received a phone call that began with "Hi, this is an important phone call" - CLICK. That's all I needed to hear. If something was truly important, they should have used a real person instead of an automated system. And they should not have used a generic greeting that … Continue reading Don’t Base Outreach Strategy on Algorithms

How Social Media Affects Elections

Today, I participated in a panel from City Club of Portland's Friday Forum on how social media affects elections in Oregon. I was honored to join a distinguished group of experts, each with a unique perspective into the role that new media plays with social change. Below is the Storify recap of social media posts … Continue reading How Social Media Affects Elections

TEDxSpokane, NW Public Employees Diversity Conference, Shonen Knife

What an incredible past 4 days! Things kicked off on Saturday night in Portland, OR, when my band (The Slants) debuted our new lead singer and shared the stage with Japanese pop punk legends, Shonen Knife. It was an incredible show - many local friends joined us at the show and gave Ken (our singer) … Continue reading TEDxSpokane, NW Public Employees Diversity Conference, Shonen Knife

5 Ways to Live Tweet Like a Rockstar

Like any other communications effort, live-tweeting involves both strategy and tactics. You should have broad goals and purpose, as well as specific actions to execute the plan. Doing so can exponentially raise the awareness and increase the life of your in-person efforts.

Social Media Listening Tools That Everyone Should Be Using

Are you listening? Are you really listening? I’ve mentioned it a few times before: treat social media more like a telephone and less like a megaphone. However, some might not know how or where  to listen. This is important because you want to know what’s being said about you and where are they saying it. You’ll also want to know how … Continue reading Social Media Listening Tools That Everyone Should Be Using

Using Social Media to Deliver Strategic Communications

It's common to hear phrases like "think strategically," "strategic communications," or "marketing strategy." Yet, for all of our education and focus on using strategy to deliver key initiatives, one thing is often overlooked: delivery of that information. This seems to be especially the case with social media and how many organizations approach it. In my experience, … Continue reading Using Social Media to Deliver Strategic Communications

Broad Advertising vs. Targeted Ads

  Last week, I was talking to my father about one his favorite pastimes: fishing. When talking about where and how to catch fish, I realized that it served as a perfect metaphor for digital marketing, especially how people treat social media. Whenever I get asked what the best social media site to use is, … Continue reading Broad Advertising vs. Targeted Ads