Using Social Media to Deliver Strategic Communications

It's common to hear phrases like "think strategically," "strategic communications," or "marketing strategy." Yet, for all of our education and focus on using strategy to deliver key initiatives, one thing is often overlooked: delivery of that information. This seems to be especially the case with social media and how many organizations approach it. In my experience, … Continue reading Using Social Media to Deliver Strategic Communications

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62 Twitter Tips in 140 Characters or Less

I recently wrote an article full of tips for networking for musicians. This led to a few requests for tips on Twitter. Here are my tips, all delivered in 140 characters or less to help get you more followers, a more engaged followers, and a more interesting profile. 1) “Brevity is the soul of wit.” … Continue reading 62 Twitter Tips in 140 Characters or Less

Unspoken Rules of Social Media

Ever see someone completely out of place trying to fit in? That is the set up for most comedies: the standard fish out-of-water scenario where someone is obviously out of their realm. If you look at online marketing, you won't have to go very far before you see this happening. Social media has its own … Continue reading Unspoken Rules of Social Media

The Problem With Computers Running the World

Last week, the Associated Press Twitter account was hacked and a false claim was made about the White House being attacked. Immediately as a reaction, the stock market took a dip of nearly 100 points. Most analysts claim that this was actually due to computer error: software that scans the news and automatically makes decisions … Continue reading The Problem With Computers Running the World

How Often Should You Post on Facebook or Tweet?

How often should I post on Facebook? How often should I tweet? How many videos should I upload to YouTube a month? It's interesting that more people ask about the quantity of their social media posts rather than the quality of that content.    Sometimes, that's difficult to manage. One of the organizations that I … Continue reading How Often Should You Post on Facebook or Tweet?

How to Improve Your Open Rates

I love this meme. I can still hear the AOL sound clip in my mind saying "You've Got Mail!" Back then, email was such a phenomenon (especially through AOL), that a film plot with Tom Hanks and Meg Ryan was built around the concept. Not long after, email became so common and inundated with spam that … Continue reading How to Improve Your Open Rates

Why Buying Followers is a Bad Idea

(Cross posted from my Music Marketing blog) Buying Facebook or Twitter Followers There are several companies out there that offer services where you can buy "real" followers on Twitter, Facebook, and Tumblr. Other services sell "real" views on YouTube videos or plays on SoundCloud. For nearly every social media site available, there are services that … Continue reading Why Buying Followers is a Bad Idea