10 of My Best Social Media Tips

  1. On Engagement: Treat Social Media more like a telephone and less like a megaphone. 2. On Channels: Use only the social media sites that you can commit to managing effectively and that your audience uses. There’s no point in signing up for the newest, hottest social media site if your customers aren’t there. … Continue reading 10 of My Best Social Media Tips

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How Often Should You Post on Facebook or Tweet?

How often should I post on Facebook? How often should I tweet? How many videos should I upload to YouTube a month? It's interesting that more people ask about the quantity of their social media posts rather than the quality of that content.    Sometimes, that's difficult to manage. One of the organizations that I … Continue reading How Often Should You Post on Facebook or Tweet?

What the Walking Dead Can Teach You About Marketing

  I recently contributed to THE WALKING DEAD MARKETING GUIDE TO KILLING IT IN 2013 article. If you're interested in knowing how you can spread your brand like a deadly outbreak of zombies, check it out. Here are my top 3 thoughts on what businesses can learn from the acclaimed show: 1) They let their fans do … Continue reading What the Walking Dead Can Teach You About Marketing

The Best Social Media Site to Use

I often get asked: what’s the best social media site for bands? My business clients ask the same thing using different words: what is the best marketing channel to promote my brand? The idea that there is a magic formula or single solution to take care of all your needs is a misnomer. Where you … Continue reading The Best Social Media Site to Use

Marketing is Like Dating

There are many lessons that can be learned from dating that can be applied to Marketing: Pick-up lines don't work, personality does. Don't rely on the cheesy slogans or buzzwords to get you there, they won't stand on their own. However, if it's a part of your brand and reveals some of your personality, then you … Continue reading Marketing is Like Dating

The Complexity of Social Media Marketing

The Complexity of Social Media Marketing  An infographic/chart on the complexity of Social Media Marketing was posted on businessinsider.com today. I was surprised to find that these graphics do not even include YouTube, Mixi, Pinterest, or several other major social media websites.  In fact, I'd argue that YouTube should be listed as one of the … Continue reading The Complexity of Social Media Marketing

Organic Marketing Applied to Facebook Timeline

I posted this on my music marketing blog today but there it is completely relevant to all business and non-profit organizations using Facebook as well. I hope you enjoy. The Facebook timeline requirement for pages has been looming for a while and now that it is a requirement, many artists have been wondering how to take advantage … Continue reading Organic Marketing Applied to Facebook Timeline

Self-Entitled Marketing

The concept of "Permission Marketing" has been around for some time. Popularized by marketing guru and author Seth Godin, it essentially boils down to marketers asking for "permission" before advancing to higher levels of engagement or a purchasing process with customers. It's often contrasted with what Godin likes to call "interruption marketing," the practice where … Continue reading Self-Entitled Marketing

How to Apply Organic Marketing Principles at a Trade Show or Conference

The beauty of organic marketing is that the principles stay the same no matter the format, the medium, or situation. The same theory applies: remove the artificiality and stick with natural, intuitive concepts that will convert a passerby to a lifelong customer. If you strip away the flash and dazzle, a tradeshow or conference can … Continue reading How to Apply Organic Marketing Principles at a Trade Show or Conference

The Need for Marketing

A microphone is actually a miniature speaker. It works like the human ear; it “listens” for sound waves, then translates and reproduces the signal to send it to the brain (or sound system). Until it a microphone is used to magnify a person’s voice though, it is just a receiver. A few years ago, I … Continue reading The Need for Marketing