3 Broad Impacts the Internet has made on Marketing

  I was recently asked to profile three, broad ways the internet has impacted marketing. Here's my take on it: The Internet has transformed marketing in a number of ways.¬†Three of the greatest impacts include: Consumers now have the power.¬†Previously, brands had all of the control in terms of messaging. However, with the Internet ("Web … Continue reading 3 Broad Impacts the Internet has made on Marketing

Self-Entitled Marketing

The concept of "Permission Marketing" has been around for some time. Popularized by marketing guru and author Seth Godin, it essentially boils down to marketers asking for "permission" before advancing to higher levels of engagement or a purchasing process with customers. It's often contrasted with what Godin likes to call "interruption marketing," the practice where … Continue reading Self-Entitled Marketing