The Real Reason Why SOPA Didn’t Pass: Marketing

I'd like to believe that the two recent controversial┬ábills, SOPA and PIPA, were stopped because they were poorly written but the real reason had to do with the power of messaging and branding. Let's face it: bad laws are passed everyday. In 2009-2010, Congress passed 8,970 bills alone. Most of the time, things go by … Continue reading The Real Reason Why SOPA Didn’t Pass: Marketing