Lessons From the Nielsen Social Media Report

The world’s leading global communication and measurement company, Nielsen, just released their newest report, State of the Media: The Social Media Report 2012. While the continued growth of social media is no surprise, there are several new trends that you should be aware of. First, there is the idea of “the global living room” or “social tv.” … Continue reading Lessons From the Nielsen Social Media Report

Organic Marketing Applied to Facebook Timeline

I posted this on my music marketing blog today but there it is completely relevant to all business and non-profit organizations using Facebook as well. I hope you enjoy. The Facebook timeline requirement for pages has been looming for a while and now that it is a requirement, many artists have been wondering how to take advantage … Continue reading Organic Marketing Applied to Facebook Timeline

The Story that Spreads is the One that Wins

Ten years after Enron: despite multiple court investigations clearing the company of many of the accusations, some people are still fighting to clear their name. Malcolm Gladwell writes about this condition that often is a part of the trigger-happy press - and even writes about the Enron situation extensively. It plagues politics, companies, and brands...but … Continue reading The Story that Spreads is the One that Wins

Why Businesses Should Invest Into Building a Healthy Arts Community

Why it is Important and What Benefits are Available Business have much to gain from partnering with other organizations, brands, and events. Since the concept of "branding" has existed, it has been important to create strategic relationships to help define a person's identity, product, and services. However, with limited resources available, it has become even … Continue reading Why Businesses Should Invest Into Building a Healthy Arts Community