Unmasking Our True Fears

It's hard to find a news source that isn't reporting about the coronavirus at the moment. Despite the fact that death and infection rates are fairly low (nearly 500 deaths at the time of this writing, compared to the 60,000 who died from the flu last year), fears over this disease are leading to a … Continue reading Unmasking Our True Fears

The Artisan Burger Lesson About Marketing

My mother has always had a special appreciation for hamburgers from McDonald’s. For her, the specific taste of a Big Mac reminds her of some of her favorite memories: moving to the United States, watching her children grow up, feeling “American.” She didn’t eat them very often and the onset of diabetes made the treat … Continue reading The Artisan Burger Lesson About Marketing