5 Ways to Live Tweet Like a Rockstar

Like any other communications effort, live-tweeting involves both strategy and tactics. You should have broad goals and purpose, as well as specific actions to execute the plan. Doing so can exponentially raise the awareness and increase the life of your in-person efforts.

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When Google Alerts Doesn’t Work

If you are responsible for brand monitoring, vanity searching (aka Googling yourself), or measuring social media temperament for your company, you're probably using Google Alerts. If you aren't, you should go and sign up for their notification system. It's pretty good.If you have been using Google Alerts for a while though, you might notice that things sometimes … Continue reading When Google Alerts Doesn’t Work

Avoid Using Auto-Reply Messages Like the Plague

These days, do you hear anyone complaining that they don't receive enough email? "I wish I had more pointless messages coming into my overcrowded email box," said no one ever. This is why I am against using auto-reply messages for any reason other than their intended use: as an away message (and even then, we … Continue reading Avoid Using Auto-Reply Messages Like the Plague

Lessons From the Nielsen Social Media Report

The world’s leading global communication and measurement company, Nielsen, just released their newest report, State of the Media: The Social Media Report 2012. While the continued growth of social media is no surprise, there are several new trends that you should be aware of. First, there is the idea of “the global living room” or “social tv.” … Continue reading Lessons From the Nielsen Social Media Report

The Complexity of Social Media Marketing

The Complexity of Social Media Marketing  An infographic/chart on the complexity of Social Media Marketing was posted on businessinsider.com today. I was surprised to find that these graphics do not even include YouTube, Mixi, Pinterest, or several other major social media websites.  In fact, I'd argue that YouTube should be listed as one of the … Continue reading The Complexity of Social Media Marketing

How a Microphone Works (and what you can learn from it)

A microphone is actually a miniature speaker. It works like the human ear; it “listens” for sound waves, then translates and reproduces the signal to send it to the brain (or sound system). Until it a microphone is used to magnify a person’s voice, it is just a speaker. A microphone is great for certain … Continue reading How a Microphone Works (and what you can learn from it)

Organic Marketing Applied to Facebook Timeline

I posted this on my music marketing blog today but there it is completely relevant to all business and non-profit organizations using Facebook as well. I hope you enjoy. The Facebook timeline requirement for pages has been looming for a while and now that it is a requirement, many artists have been wondering how to take advantage … Continue reading Organic Marketing Applied to Facebook Timeline

The Story that Spreads is the One that Wins

Ten years after Enron: despite multiple court investigations clearing the company of many of the accusations, some people are still fighting to clear their name. Malcolm Gladwell writes about this condition that often is a part of the trigger-happy press - and even writes about the Enron situation extensively. It plagues politics, companies, and brands...but … Continue reading The Story that Spreads is the One that Wins

Why Businesses Should Invest Into Building a Healthy Arts Community

Why it is Important and What Benefits are Available Business have much to gain from partnering with other organizations, brands, and events. Since the concept of "branding" has existed, it has been important to create strategic relationships to help define a person's identity, product, and services. However, with limited resources available, it has become even … Continue reading Why Businesses Should Invest Into Building a Healthy Arts Community

The Need for Marketing

A microphone is actually a miniature speaker. It works like the human ear; it “listens” for sound waves, then translates and reproduces the signal to send it to the brain (or sound system). Until it a microphone is used to magnify a person’s voice though, it is just a receiver. A few years ago, I … Continue reading The Need for Marketing