Using Social Media to Deliver Strategic Communications

It's common to hear phrases like "think strategically," "strategic communications," or "marketing strategy." Yet, for all of our education and focus on using strategy to deliver key initiatives, one thing is often overlooked: delivery of that information. This seems to be especially the case with social media and how many organizations approach it. In my experience, … Continue reading Using Social Media to Deliver Strategic Communications

10 Steps to Creating the Ultimate Social Media Marketing Plan

If you want to create a digital and social media marketing strategy, you'll want to follow these simple steps: Create Something Worth Marketing. A product or service should be so good that it practically sells itself. This is the most important step....if you begin marketing your product before it is ready, you'll be destroyed in the … Continue reading 10 Steps to Creating the Ultimate Social Media Marketing Plan

How to Get More Followers on Facebook, Twitter, and YouTube

  If you are asking how to get more followers, you're asking the wrong question. If you are measuring your social influence, the effectiveness of your marketing campaigns, or your brand's reach based on the number of fans that you have on a particular social media site, you're looking at the wrong metrics. Anyone can … Continue reading How to Get More Followers on Facebook, Twitter, and YouTube

Unspoken Rules of Social Media

Ever see someone completely out of place trying to fit in? That is the set up for most comedies: the standard fish out-of-water scenario where someone is obviously out of their realm. If you look at online marketing, you won't have to go very far before you see this happening. Social media has its own … Continue reading Unspoken Rules of Social Media