I was recently asked to profile three, broad ways the internet has impacted marketing. Here's my take on it: The Internet has transformed marketing in a number of ways. Three of the greatest impacts include: Consumers now have the power. Previously, brands had all of the control in terms of messaging. However, with the Internet ("Web … Continue reading 3 Broad Impacts the Internet has made on Marketing
I was blessed to have been selected as a "luminary" on the site, inspiremetoday.com, which has hosted inspirational words of wisdom from the likes of Seth Godin, Sir Richard Branson, Guy Laliberte, and many others. I hope you'll take a moment to check out the piece I wrote and share it with others. What I wrote today … Continue reading What Would You Write in 500 Words?
I posted this on my music marketing blog today but there it is completely relevant to all business and non-profit organizations using Facebook as well. I hope you enjoy. The Facebook timeline requirement for pages has been looming for a while and now that it is a requirement, many artists have been wondering how to take advantage … Continue reading Organic Marketing Applied to Facebook Timeline
The concept of "Permission Marketing" has been around for some time. Popularized by marketing guru and author Seth Godin, it essentially boils down to marketers asking for "permission" before advancing to higher levels of engagement or a purchasing process with customers. It's often contrasted with what Godin likes to call "interruption marketing," the practice where … Continue reading Self-Entitled Marketing
The beauty of organic marketing is that the principles stay the same no matter the format, the medium, or situation. The same theory applies: remove the artificiality and stick with natural, intuitive concepts that will convert a passerby to a lifelong customer. If you strip away the flash and dazzle, a tradeshow or conference can … Continue reading How to Apply Organic Marketing Principles at a Trade Show or Conference
My mother has always had a special appreciation for hamburgers from McDonald’s. For her, the specific taste of a Big Mac reminds her of some of her favorite memories: moving to the United States, watching her children grow up, feeling “American.” She didn’t eat them very often and the onset of diabetes made the treat … Continue reading The Artisan Burger Lesson About Marketing