How to Reach Out to a Diverse Audience Without Being Offensive

In the world of marketing and communication, the words ‘diversity,’ ‘inclusion,’ and ‘representation’ are often thrown around and emphasized but in a very superficial manner. Specialists will look at a catalog or commercial and suggest to include more people of color, nontraditional gender roles, or different body types. While all of these things are important, … Continue reading How to Reach Out to a Diverse Audience Without Being Offensive

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Lessons From the Nielsen Social Media Report

The world’s leading global communication and measurement company, Nielsen, just released their newest report, State of the Media: The Social Media Report 2012. While the continued growth of social media is no surprise, there are several new trends that you should be aware of. First, there is the idea of “the global living room” or “social tv.” … Continue reading Lessons From the Nielsen Social Media Report

How a Microphone Works (and what you can learn from it)

A microphone is actually a miniature speaker. It works like the human ear; it “listens” for sound waves, then translates and reproduces the signal to send it to the brain (or sound system). Until it a microphone is used to magnify a person’s voice, it is just a speaker. A microphone is great for certain … Continue reading How a Microphone Works (and what you can learn from it)