How to Apply Organic Marketing Principles at a Trade Show or Conference

The beauty of organic marketing is that the principles stay the same no matter the format, the medium, or situation. The same theory applies: remove the artificiality and stick with natural, intuitive concepts that will convert a passerby to a lifelong customer. If you strip away the flash and dazzle, a tradeshow or conference can … Continue reading How to Apply Organic Marketing Principles at a Trade Show or Conference

The Need for Marketing

A microphone is actually a miniature speaker. It works like the human ear; it “listens” for sound waves, then translates and reproduces the signal to send it to the brain (or sound system). Until it a microphone is used to magnify a person’s voice though, it is just a receiver. A few years ago, I … Continue reading The Need for Marketing