Codeswitching and the Language of Social Media

Recently, I spent a weekend seeing friends and family in San Diego. I have a very diverse group of loved ones down there from multiple cultures and age groups. Without thinking, I was automatically switching from English to Spanish to Mandarin and back. In linguistics, they call this code-switching. Code-switching how those of us connect … Continue reading Codeswitching and the Language of Social Media

5 Reasons to Participate in Social Media Giving Day

Monday marks the inaugural Social Media Giving Day, a day to rally the social media community in order to set a world record for the most donations given in one day through social media. Here are five reasons why you should care (and why you should participate): Social Responsibility should be a major component of your … Continue reading 5 Reasons to Participate in Social Media Giving Day

How Often Should You Post on Facebook or Tweet?

How often should I post on Facebook? How often should I tweet? How many videos should I upload to YouTube a month? It's interesting that more people ask about the quantity of their social media posts rather than the quality of that content.    Sometimes, that's difficult to manage. One of the organizations that I … Continue reading How Often Should You Post on Facebook or Tweet?

What the Newest Facebook Hoax Tells Us About Users

The newest Facebook hoax to make the rounds started picking up some serious steam yesterday. You might have seen some of your friends post a message along the lines of: "In response to the new Facebook guidelines, I hereby declare that my copyright is attached to all of my personal details, illustrations, comics, paintings..." Well, … Continue reading What the Newest Facebook Hoax Tells Us About Users

Why Buying Followers is a Bad Idea

(Cross posted from my Music Marketing blog) Buying Facebook or Twitter Followers There are several companies out there that offer services where you can buy "real" followers on Twitter, Facebook, and Tumblr. Other services sell "real" views on YouTube videos or plays on SoundCloud. For nearly every social media site available, there are services that … Continue reading Why Buying Followers is a Bad Idea

How a Microphone Works (and what you can learn from it)

A microphone is actually a miniature speaker. It works like the human ear; it “listens” for sound waves, then translates and reproduces the signal to send it to the brain (or sound system). Until it a microphone is used to magnify a person’s voice, it is just a speaker. A microphone is great for certain … Continue reading How a Microphone Works (and what you can learn from it)

5 Tips on Job Seeking from a Marketing Point of View

USA Today College posted an article today called Video Resume Revolutionizes Job Search. It's about the new trend of having a personalized video that a job seeker can send to companies to give a quick overview of the candidate. It's a great idea because it offers another tool to stand apart from the rest of the crowd. Here's … Continue reading 5 Tips on Job Seeking from a Marketing Point of View

Writing a Compelling Story for Your Brand

The Compelling Story is used to get an emotional response from the prospect. This is where you generate excitement or compassion. It’s the history of your organization or how you affect the community. It’s the page-turning biography or tale that you would hear on Paul Harvey’s radio program. It’s the in-depth conversation after the speed … Continue reading Writing a Compelling Story for Your Brand

Organic Marketing Applied to Facebook Timeline

I posted this on my music marketing blog today but there it is completely relevant to all business and non-profit organizations using Facebook as well. I hope you enjoy. The Facebook timeline requirement for pages has been looming for a while and now that it is a requirement, many artists have been wondering how to take advantage … Continue reading Organic Marketing Applied to Facebook Timeline