62 Twitter Tips in 140 Characters or Less

I recently wrote an article full of tips for networking for musicians. This led to a few requests for tips on Twitter. Here are my tips, all delivered in 140 characters or less to help get you more followers, a more engaged followers, and a more interesting profile. 1) “Brevity is the soul of wit.” … Continue reading 62 Twitter Tips in 140 Characters or Less

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10 of My Best Social Media Tips

  1. On Engagement: Treat Social Media more like a telephone and less like a megaphone. 2. On Channels: Use only the social media sites that you can commit to managing effectively and that your audience uses. There’s no point in signing up for the newest, hottest social media site if your customers aren’t there. … Continue reading 10 of My Best Social Media Tips

5 Strategies for Managing Multiple Social Media Marketing Channels

543. That's how many digital communication channels I manage right now. Between email, social media, and online advertising for my businesses, organizations I work/volunteer for, my clients, and my personal use, that's 543 different accounts, login authentications, areas to send/receive messages, or even places to have a potential communications crisis. I know some people with far … Continue reading 5 Strategies for Managing Multiple Social Media Marketing Channels

Top 5 Mistakes Colleges Make with Social Media Marketing

  It fascinates me to end that while most colleges offer classes and/or degrees in business, very few of the organizations are actually practicing what they teach. If anything, colleges should provide the very model of how to conduct business online. Unfortunately, due to limited resources and the disconnect between faculty and staff, this is … Continue reading Top 5 Mistakes Colleges Make with Social Media Marketing

Unspoken Rules of Social Media

Ever see someone completely out of place trying to fit in? That is the set up for most comedies: the standard fish out-of-water scenario where someone is obviously out of their realm. If you look at online marketing, you won't have to go very far before you see this happening. Social media has its own … Continue reading Unspoken Rules of Social Media

New Changes to Facebook Event Pages

  Just when you think you have the hang of creating a Facebook event page, it changes again. Gone are the days of the "poster" image that you would see in the top left corner (event pages created prior to the change will still retain this). Now, event pages have a new "Event Photo" banner on the … Continue reading New Changes to Facebook Event Pages

Avoid Using Auto-Reply Messages Like the Plague

These days, do you hear anyone complaining that they don't receive enough email? "I wish I had more pointless messages coming into my overcrowded email box," said no one ever. This is why I am against using auto-reply messages for any reason other than their intended use: as an away message (and even then, we … Continue reading Avoid Using Auto-Reply Messages Like the Plague

How to Improve Your Open Rates

I love this meme. I can still hear the AOL sound clip in my mind saying "You've Got Mail!" Back then, email was such a phenomenon (especially through AOL), that a film plot with Tom Hanks and Meg Ryan was built around the concept. Not long after, email became so common and inundated with spam that … Continue reading How to Improve Your Open Rates