How to Get Sponsorships and Endorsements Free Book Offer

Amazon is now offering a free ebook version of my book, How to Get Sponsorships and Endorsements, with the purchase of a print version. To celebrate, I’m going to give away a few free digital copies of the book myself – no purchase necessary. It’s simple, just tweet at me @SimonTheTam with the number one reason … Continue reading How to Get Sponsorships and Endorsements Free Book Offer

Organic Marketing Applied to Facebook Timeline

I posted this on my music marketing blog today but there it is completely relevant to all business and non-profit organizations using Facebook as well. I hope you enjoy. The Facebook timeline requirement for pages has been looming for a while and now that it is a requirement, many artists have been wondering how to take advantage … Continue reading Organic Marketing Applied to Facebook Timeline

Why Desperation Doesn’t Sell (Non-profits listen up!)

Businesses, non-profit organizations, and bachelors take note: desperation will not get you what you need. Some fight feel empathy for you, some might even take pity and give a charitable donation, but desperation will not get you a lifelong customer, donor, or mate! People like to invest in success. There’s a reason why a busy … Continue reading Why Desperation Doesn’t Sell (Non-profits listen up!)

The Snooze Button Effect

One of the great disservices to production is the snooze button mentality. For the longest time, I could never understand why someone would use the snooze button because it always took a little to fall asleep again and one always seems to be more tired after that additional five or ten minutes anyway. Why not … Continue reading The Snooze Button Effect

The Business of Hope: Marketing Non-Profit Organizations

Since 1996, I've been working with non-profit organizations in some capacity. What began as doing some volunteer work on weekends launched into a lifelong passion in serving the planet. Whether I was directly serving for an organization on staff or merely a part through serving on a committee, it seemed I always gravitated towards branding, messaging, and … Continue reading The Business of Hope: Marketing Non-Profit Organizations