Long Tails in Our Marketing, Long Tails in Our Minds

In business and statistics, there's a concept called "long tail." While it generally refers to a strategy of selling large numbers of niche products in small quantities each (the distribution curve looks like a long tail), it's also a term that we're seeing more of in the marketing world. Long-tail marketing techniques rely on technology … Continue reading Long Tails in Our Marketing, Long Tails in Our Minds

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How Sony Destroyed Microsoft in the Video Game Marketing Wars

There's also been a healthy rivalry between video game consoles, especially between Sony and Microsoft. The heavyweight championship bout between these giants is at one of the video game world's most important events: E3. Microsoft fumbled with their announcement of a new system, the Xbox One, confusing gamers with convoluted used game policies (essentially, you … Continue reading How Sony Destroyed Microsoft in the Video Game Marketing Wars

The Best Social Media Site to Use

I often get asked: what’s the best social media site for bands? My business clients ask the same thing using different words: what is the best marketing channel to promote my brand? The idea that there is a magic formula or single solution to take care of all your needs is a misnomer. Where you … Continue reading The Best Social Media Site to Use