Free Book Promotion

This weekend, my first book, How to Get Sponsorships and Endorsements, will be free to download on Amazon.com! Building a relationship with a corporate sponsor is one of the most important things an organization needs to do in order to achieve its mission. Sponsors can not only provide a source of income, but also increased … Continue reading Free Book Promotion

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62 Twitter Tips in 140 Characters or Less

I recently wrote an article full of tips for networking for musicians. This led to a few requests for tips on Twitter. Here are my tips, all delivered in 140 characters or less to help get you more followers, a more engaged followers, and a more interesting profile. 1) “Brevity is the soul of wit.” … Continue reading 62 Twitter Tips in 140 Characters or Less

Lessons From the Nielsen Social Media Report

The world’s leading global communication and measurement company, Nielsen, just released their newest report, State of the Media: The Social Media Report 2012. While the continued growth of social media is no surprise, there are several new trends that you should be aware of. First, there is the idea of “the global living room” or “social tv.” … Continue reading Lessons From the Nielsen Social Media Report

Why “Post Your Twitter or Facebook Page” Discussions Don’t Work in Linkedin Groups

Do you used Linkedin? If so, Linkedin Groups is a great feature to network and get to know professionals in industries beyond your current circle. It’s also a great way to promote your own professional skills, whether those are in music, marketing, movie making, or anything else. As a member of nearly two dozen Linkedin … Continue reading Why “Post Your Twitter or Facebook Page” Discussions Don’t Work in Linkedin Groups