How to Get More Followers on Facebook, Twitter, and YouTube

  If you are asking how to get more followers, you're asking the wrong question. If you are measuring your social influence, the effectiveness of your marketing campaigns, or your brand's reach based on the number of fans that you have on a particular social media site, you're looking at the wrong metrics. Anyone can … Continue reading How to Get More Followers on Facebook, Twitter, and YouTube

Putting All of Your Business Eggs in One Basket

  There's a saying that one shouldn't put all of their eggs into one basket because of risk. The danger, however, is the other extreme: scattering and spreading oneself too thin. Of course, there can be a happy balance. My recommendation? 1) Have as many "baskets" as you can manage well. 2) Focus on the … Continue reading Putting All of Your Business Eggs in One Basket

What the Newest Facebook Hoax Tells Us About Users

The newest Facebook hoax to make the rounds started picking up some serious steam yesterday. You might have seen some of your friends post a message along the lines of: "In response to the new Facebook guidelines, I hereby declare that my copyright is attached to all of my personal details, illustrations, comics, paintings..." Well, … Continue reading What the Newest Facebook Hoax Tells Us About Users

The Complexity of Social Media Marketing

The Complexity of Social Media Marketing  An infographic/chart on the complexity of Social Media Marketing was posted on businessinsider.com today. I was surprised to find that these graphics do not even include YouTube, Mixi, Pinterest, or several other major social media websites.  In fact, I'd argue that YouTube should be listed as one of the … Continue reading The Complexity of Social Media Marketing