Benny and the Jetlag

It's easy to get lost in the mire of terrible news and conflict. I'm guilty of this often. But last night, I was reminded how special moments can still find their way into our lives if we let them.   While on a layover in Atlanta, an elderly pianist was playing songs in the middle … Continue reading Benny and the Jetlag

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Why Buying Followers is a Bad Idea

(Cross posted from my Music Marketing blog) Buying Facebook or Twitter Followers There are several companies out there that offer services where you can buy "real" followers on Twitter, Facebook, and Tumblr. Other services sell "real" views on YouTube videos or plays on SoundCloud. For nearly every social media site available, there are services that … Continue reading Why Buying Followers is a Bad Idea

Comparing a Music Career to Opening a Food Cart

I often like to compare business practices of other industries and to take the lessons learned to apply it towards a music career. The other day, I was thinking about the food industry and it was so much like our world in music. I grew up in a very entrepreneurial family and started helping my … Continue reading Comparing a Music Career to Opening a Food Cart

What Google Algorithms Can Teach Us About Organic Marketing

Google Filtering and Organic Marketing One of the most amazing accomplishments of Google has been the development of complicated algorithms that can predict your future behavior. Essentially, it is accomplished by taking the aggregate of all past searches and behavior online: what types of content you click through, search terms, how you are connected through … Continue reading What Google Algorithms Can Teach Us About Organic Marketing