How to Get More Followers on Facebook

During a consulting session earlier this week, I was asked “How do you get more fans on Facebook?” I began by talking about the usual techniques: advertising the Facebook page, better cross-promoting with other sites, increasing engagement, etc. However, the more that I thought about the question, the more I realized it was the wrong question. Many artists … Continue reading How to Get More Followers on Facebook

The Best Social Media Site to Use

I often get asked: what’s the best social media site for bands? My business clients ask the same thing using different words: what is the best marketing channel to promote my brand? The idea that there is a magic formula or single solution to take care of all your needs is a misnomer. Where you … Continue reading The Best Social Media Site to Use

Why Buying Followers is a Bad Idea

(Cross posted from my Music Marketing blog) Buying Facebook or Twitter Followers There are several companies out there that offer services where you can buy "real" followers on Twitter, Facebook, and Tumblr. Other services sell "real" views on YouTube videos or plays on SoundCloud. For nearly every social media site available, there are services that … Continue reading Why Buying Followers is a Bad Idea

How to Get Sponsorships and Endorsements now available

I'm happy to announce that the digital version of my book, How to Get Sponsorships and Endorsements, is now available for only $3.99. Here's the link: http://www.amazon.com/dp/B007Y6SCOO If you've found the writings on this site helpful (especially the sponsorship articles), I hope you'll consider spending the $4 for the complete book. The printed version will be … Continue reading How to Get Sponsorships and Endorsements now available