The Real Reason Why SOPA Didn’t Pass: Marketing

I'd like to believe that the two recent controversial bills, SOPA and PIPA, were stopped because they were poorly written but the real reason had to do with the power of messaging and branding. Let's face it: bad laws are passed everyday. In 2009-2010, Congress passed 8,970 bills alone. Most of the time, things go by … Continue reading The Real Reason Why SOPA Didn’t Pass: Marketing

Why Businesses Should Invest Into Building a Healthy Arts Community

Why it is Important and What Benefits are Available Business have much to gain from partnering with other organizations, brands, and events. Since the concept of "branding" has existed, it has been important to create strategic relationships to help define a person's identity, product, and services. However, with limited resources available, it has become even … Continue reading Why Businesses Should Invest Into Building a Healthy Arts Community