The Best Current Example of Organic Marketing: The Occupy Wall Street Movement

The idea for organic marketing is to create a story/brand that is self-spreading and naturally resonates within the target audience. The best example of this "contagious culture" right now is the Occupy movement which exploded from a single street to cities across the United States (and now, across the world). People across the world are … Continue reading The Best Current Example of Organic Marketing: The Occupy Wall Street Movement

The Need for Marketing

A microphone is actually a miniature speaker. It works like the human ear; it “listens” for sound waves, then translates and reproduces the signal to send it to the brain (or sound system). Until it a microphone is used to magnify a person’s voice though, it is just a receiver. A few years ago, I … Continue reading The Need for Marketing