Earning More Than a Vote

One of the most-used features of Linkedin Premium is the ability to see everyone who has viewed your profile. It's always amusing to me when I get a message that's obviously been copy + pasted saying "I saw your profile and..." or some variation thereof before attempting to sell me something or asking me to … Continue reading Earning More Than a Vote

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Long Tails in Our Marketing, Long Tails in Our Minds

In business and statistics, there's a concept called "long tail." While it generally refers to a strategy of selling large numbers of niche products in small quantities each (the distribution curve looks like a long tail), it's also a term that we're seeing more of in the marketing world. Long-tail marketing techniques rely on technology … Continue reading Long Tails in Our Marketing, Long Tails in Our Minds

Culturally Competent Communications

There's a growing trend in the intersection between diversity, equity, and inclusion work and marketing: culturally competent communications. I've even delivered a couple of workshops on the topic. It's related to other fields of cultural competence -  understanding and appropriately responding to the unique combination of cultural variables and the full range of dimensions of … Continue reading Culturally Competent Communications

The Direct Approach

If you're active on Linkedin, chances are that you receive generic pitches in your feed or messages on a regular basis. Today, I received one that said "We work with a lot of Principals in your industry," which clearly meant that he didn't bother to see what my industry was, A few days ago, I … Continue reading The Direct Approach

Upcoming Entrepreneurship Seminar

On June 25th, I'll be teaching an all-day seminar on Entrepreneurship at Marylhurst University. While it is generally reserved for current MBA and business management students, the school is welcoming community members to attend as well. Below is information about the class: Entrepreneurship involves the process of converting an idea or invention into a successful enterprise … Continue reading Upcoming Entrepreneurship Seminar

Broad Advertising vs. Targeted Ads

  Last week, I was talking to my father about one his favorite pastimes: fishing. When talking about where and how to catch fish, I realized that it served as a perfect metaphor for digital marketing, especially how people treat social media. Whenever I get asked what the best social media site to use is, … Continue reading Broad Advertising vs. Targeted Ads

When Google Alerts Doesn’t Work

If you are responsible for brand monitoring, vanity searching (aka Googling yourself), or measuring social media temperament for your company, you're probably using Google Alerts. If you aren't, you should go and sign up for their notification system. It's pretty good.If you have been using Google Alerts for a while though, you might notice that things sometimes … Continue reading When Google Alerts Doesn’t Work

How to Reach Out to a Diverse Audience Without Being Offensive

In the world of marketing and communication, the words ‘diversity,’ ‘inclusion,’ and ‘representation’ are often thrown around and emphasized but in a very superficial manner. Specialists will look at a catalog or commercial and suggest to include more people of color, nontraditional gender roles, or different body types. While all of these things are important, … Continue reading How to Reach Out to a Diverse Audience Without Being Offensive

10 Steps to Creating the Ultimate Social Media Marketing Plan

If you want to create a digital and social media marketing strategy, you'll want to follow these simple steps: Create Something Worth Marketing. A product or service should be so good that it practically sells itself. This is the most important step....if you begin marketing your product before it is ready, you'll be destroyed in the … Continue reading 10 Steps to Creating the Ultimate Social Media Marketing Plan

How Sony Destroyed Microsoft in the Video Game Marketing Wars

There's also been a healthy rivalry between video game consoles, especially between Sony and Microsoft. The heavyweight championship bout between these giants is at one of the video game world's most important events: E3. Microsoft fumbled with their announcement of a new system, the Xbox One, confusing gamers with convoluted used game policies (essentially, you … Continue reading How Sony Destroyed Microsoft in the Video Game Marketing Wars