5 Strategies for Managing Multiple Social Media Marketing Channels

543. That's how many digital communication channels I manage right now. Between email, social media, and online advertising for my businesses, organizations I work/volunteer for, my clients, and my personal use, that's 543 different accounts, login authentications, areas to send/receive messages, or even places to have a potential communications crisis. I know some people with far … Continue reading 5 Strategies for Managing Multiple Social Media Marketing Channels

Lessons From the Nielsen Social Media Report

The world’s leading global communication and measurement company, Nielsen, just released their newest report, State of the Media: The Social Media Report 2012. While the continued growth of social media is no surprise, there are several new trends that you should be aware of. First, there is the idea of “the global living room” or “social tv.” … Continue reading Lessons From the Nielsen Social Media Report

Why Desperation Doesn’t Sell (Non-profits listen up!)

Businesses, non-profit organizations, and bachelors take note: desperation will not get you what you need. Some fight feel empathy for you, some might even take pity and give a charitable donation, but desperation will not get you a lifelong customer, donor, or mate! People like to invest in success. There’s a reason why a busy … Continue reading Why Desperation Doesn’t Sell (Non-profits listen up!)

The Snooze Button Effect

One of the great disservices to production is the snooze button mentality. For the longest time, I could never understand why someone would use the snooze button because it always took a little to fall asleep again and one always seems to be more tired after that additional five or ten minutes anyway. Why not … Continue reading The Snooze Button Effect