Earning More Than a Vote

One of the most-used features of Linkedin Premium is the ability to see everyone who has viewed your profile. It's always amusing to me when I get a message that's obviously been copy + pasted saying "I saw your profile and..." or some variation thereof before attempting to sell me something or asking me to … Continue reading Earning More Than a Vote

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10 of My Best Social Media Tips

  1. On Engagement: Treat Social Media more like a telephone and less like a megaphone. 2. On Channels: Use only the social media sites that you can commit to managing effectively and that your audience uses. There’s no point in signing up for the newest, hottest social media site if your customers aren’t there. … Continue reading 10 of My Best Social Media Tips

5 Strategies for Managing Multiple Social Media Marketing Channels

543. That's how many digital communication channels I manage right now. Between email, social media, and online advertising for my businesses, organizations I work/volunteer for, my clients, and my personal use, that's 543 different accounts, login authentications, areas to send/receive messages, or even places to have a potential communications crisis. I know some people with far … Continue reading 5 Strategies for Managing Multiple Social Media Marketing Channels

Codeswitching and the Language of Social Media

Recently, I spent a weekend seeing friends and family in San Diego. I have a very diverse group of loved ones down there from multiple cultures and age groups. Without thinking, I was automatically switching from English to Spanish to Mandarin and back. In linguistics, they call this code-switching. Code-switching how those of us connect … Continue reading Codeswitching and the Language of Social Media

The Social Media Payoff

  Media Bistro shared this great graphic over the benefits of digital marketing and how it provides a better return on investment than most other endeavors. Check out the article here: Social, Mobile, Content - The Digital Marketing Trio of 2013

Unspoken Rules of Social Media

Ever see someone completely out of place trying to fit in? That is the set up for most comedies: the standard fish out-of-water scenario where someone is obviously out of their realm. If you look at online marketing, you won't have to go very far before you see this happening. Social media has its own … Continue reading Unspoken Rules of Social Media

Lessons From the Nielsen Social Media Report

The world’s leading global communication and measurement company, Nielsen, just released their newest report, State of the Media: The Social Media Report 2012. While the continued growth of social media is no surprise, there are several new trends that you should be aware of. First, there is the idea of “the global living room” or “social tv.” … Continue reading Lessons From the Nielsen Social Media Report

What the Newest Facebook Hoax Tells Us About Users

The newest Facebook hoax to make the rounds started picking up some serious steam yesterday. You might have seen some of your friends post a message along the lines of: "In response to the new Facebook guidelines, I hereby declare that my copyright is attached to all of my personal details, illustrations, comics, paintings..." Well, … Continue reading What the Newest Facebook Hoax Tells Us About Users

Why “Post Your Twitter or Facebook Page” Discussions Don’t Work in Linkedin Groups

Do you used Linkedin? If so, Linkedin Groups is a great feature to network and get to know professionals in industries beyond your current circle. It’s also a great way to promote your own professional skills, whether those are in music, marketing, movie making, or anything else. As a member of nearly two dozen Linkedin … Continue reading Why “Post Your Twitter or Facebook Page” Discussions Don’t Work in Linkedin Groups