How to Write a Book

It's easy to write a book, a song, direct a film or to start a business. Everyone with a pen or smartphone can do so. It's much harder to create something that is meaningful and can shift the culture. The difference between those two extremes seems stark: one seems like it could be mundane, rejected, … Continue reading How to Write a Book

Brand Therapy, Now!

Leadership guru John Maxwell likes to share his idea of something he calls "Destination disease" or "someone sickness." It is a condition where a person is believes that their success lies somewhere else or with someone else. This person can be so fixated on a destination that they lose track of the journey that got … Continue reading Brand Therapy, Now!