When Google Alerts Doesn’t Work

If you are responsible for brand monitoring, vanity searching (aka Googling yourself), or measuring social media temperament for your company, you're probably using Google Alerts. If you aren't, you should go and sign up for their notification system. It's pretty good.If you have been using Google Alerts for a while though, you might notice that things sometimes … Continue reading When Google Alerts Doesn’t Work

Lessons From the Nielsen Social Media Report

The world’s leading global communication and measurement company, Nielsen, just released their newest report, State of the Media: The Social Media Report 2012. While the continued growth of social media is no surprise, there are several new trends that you should be aware of. First, there is the idea of “the global living room” or “social tv.” … Continue reading Lessons From the Nielsen Social Media Report