10 of My Best Social Media Tips

  1. On Engagement: Treat Social Media more like a telephone and less like a megaphone. 2. On Channels: Use only the social media sites that you can commit to managing effectively and that your audience uses. There’s no point in signing up for the newest, hottest social media site if your customers aren’t there. … Continue reading 10 of My Best Social Media Tips

10 Steps to Creating the Ultimate Social Media Marketing Plan

If you want to create a digital and social media marketing strategy, you'll want to follow these simple steps: Create Something Worth Marketing. A product or service should be so good that it practically sells itself. This is the most important step....if you begin marketing your product before it is ready, you'll be destroyed in the … Continue reading 10 Steps to Creating the Ultimate Social Media Marketing Plan

How to Google Yourself (and Why You Should Do It)

Googling yourself isn't just a running joke on 30 Rock, it's actually important for brands, reputation management, background checks, and privacy. Whether you are launching a marketing campaign, conducting a job search, or just curious about what comes up with your name, you'll want to "Google yourself" properly with these steps: Learn how to use … Continue reading How to Google Yourself (and Why You Should Do It)

How to Get More Followers on Facebook, Twitter, and YouTube

  If you are asking how to get more followers, you're asking the wrong question. If you are measuring your social influence, the effectiveness of your marketing campaigns, or your brand's reach based on the number of fans that you have on a particular social media site, you're looking at the wrong metrics. Anyone can … Continue reading How to Get More Followers on Facebook, Twitter, and YouTube

How Often Should You Post on Facebook or Tweet?

How often should I post on Facebook? How often should I tweet? How many videos should I upload to YouTube a month? It's interesting that more people ask about the quantity of their social media posts rather than the quality of that content.    Sometimes, that's difficult to manage. One of the organizations that I … Continue reading How Often Should You Post on Facebook or Tweet?

Putting All of Your Business Eggs in One Basket

  There's a saying that one shouldn't put all of their eggs into one basket because of risk. The danger, however, is the other extreme: scattering and spreading oneself too thin. Of course, there can be a happy balance. My recommendation? 1) Have as many "baskets" as you can manage well. 2) Focus on the … Continue reading Putting All of Your Business Eggs in One Basket

Making New Fans in Unexpected Places

This article is being cross-promoted from my music marketing blog because I think there are direct applications for all brands and marketers. Whenever I write an article about sponsorship or marketing, I always talk about finding your unique, target audience. As bands, we usually focus on the genre: people who like certain acts that resemble our music. … Continue reading Making New Fans in Unexpected Places