How to Get More Followers on Facebook, Twitter, and YouTube

  If you are asking how to get more followers, you're asking the wrong question. If you are measuring your social influence, the effectiveness of your marketing campaigns, or your brand's reach based on the number of fans that you have on a particular social media site, you're looking at the wrong metrics. Anyone can … Continue reading How to Get More Followers on Facebook, Twitter, and YouTube

How to Improve Your Open Rates

I love this meme. I can still hear the AOL sound clip in my mind saying "You've Got Mail!" Back then, email was such a phenomenon (especially through AOL), that a film plot with Tom Hanks and Meg Ryan was built around the concept. Not long after, email became so common and inundated with spam that … Continue reading How to Improve Your Open Rates

Making New Fans in Unexpected Places

This article is being cross-promoted from my music marketing blog because I think there are direct applications for all brands and marketers. Whenever I write an article about sponsorship or marketing, I always talk about finding your unique, target audience. As bands, we usually focus on the genre: people who like certain acts that resemble our music. … Continue reading Making New Fans in Unexpected Places

Why Buying Followers is a Bad Idea

(Cross posted from my Music Marketing blog) Buying Facebook or Twitter Followers There are several companies out there that offer services where you can buy "real" followers on Twitter, Facebook, and Tumblr. Other services sell "real" views on YouTube videos or plays on SoundCloud. For nearly every social media site available, there are services that … Continue reading Why Buying Followers is a Bad Idea

The Need for Marketing

A microphone is actually a miniature speaker. It works like the human ear; it “listens” for sound waves, then translates and reproduces the signal to send it to the brain (or sound system). Until it a microphone is used to magnify a person’s voice though, it is just a receiver. A few years ago, I … Continue reading The Need for Marketing