Don’t Base Outreach Strategy on Algorithms

A few minutes ago, I just received a phone call that began with "Hi, this is an important phone call" - CLICK. That's all I needed to hear. If something was truly important, they should have used a real person instead of an automated system. And they should not have used a generic greeting that … Continue reading Don’t Base Outreach Strategy on Algorithms

Advertisements

How Social Media Affects Elections

Today, I participated in a panel from City Club of Portland's Friday Forum on how social media affects elections in Oregon. I was honored to join a distinguished group of experts, each with a unique perspective into the role that new media plays with social change. Below is the Storify recap of social media posts … Continue reading How Social Media Affects Elections

Social Media Listening Tools That Everyone Should Be Using

Are you listening? Are you really listening? I’ve mentioned it a few times before: treat social media more like a telephone and less like a megaphone. However, some might not know how or where  to listen. This is important because you want to know what’s being said about you and where are they saying it. You’ll also want to know how … Continue reading Social Media Listening Tools That Everyone Should Be Using

Using Social Media to Deliver Strategic Communications

It's common to hear phrases like "think strategically," "strategic communications," or "marketing strategy." Yet, for all of our education and focus on using strategy to deliver key initiatives, one thing is often overlooked: delivery of that information. This seems to be especially the case with social media and how many organizations approach it. In my experience, … Continue reading Using Social Media to Deliver Strategic Communications

62 Twitter Tips in 140 Characters or Less

I recently wrote an article full of tips for networking for musicians. This led to a few requests for tips on Twitter. Here are my tips, all delivered in 140 characters or less to help get you more followers, a more engaged followers, and a more interesting profile. 1) “Brevity is the soul of wit.” … Continue reading 62 Twitter Tips in 140 Characters or Less

10 of My Best Social Media Tips

  1. On Engagement: Treat Social Media more like a telephone and less like a megaphone. 2. On Channels: Use only the social media sites that you can commit to managing effectively and that your audience uses. There’s no point in signing up for the newest, hottest social media site if your customers aren’t there. … Continue reading 10 of My Best Social Media Tips

5 Strategies for Managing Multiple Social Media Marketing Channels

543. That's how many digital communication channels I manage right now. Between email, social media, and online advertising for my businesses, organizations I work/volunteer for, my clients, and my personal use, that's 543 different accounts, login authentications, areas to send/receive messages, or even places to have a potential communications crisis. I know some people with far … Continue reading 5 Strategies for Managing Multiple Social Media Marketing Channels

Codeswitching and the Language of Social Media

Recently, I spent a weekend seeing friends and family in San Diego. I have a very diverse group of loved ones down there from multiple cultures and age groups. Without thinking, I was automatically switching from English to Spanish to Mandarin and back. In linguistics, they call this code-switching. Code-switching how those of us connect … Continue reading Codeswitching and the Language of Social Media

3 Things to Learn From the World’s First “Twitter Hotel”

Last week, Fast Company released an article about the world’s first “Twitter Hotel,” Sol Wave House. It’s a new experience where you can get service simply by tweeting about it, see who is sitting/staying where, and even get invited to private parties through their hashtag system. Here’s their promotional video: Will it work? I don’t … Continue reading 3 Things to Learn From the World’s First “Twitter Hotel”