Free Book Promotion

This weekend, my first book, How to Get Sponsorships and Endorsements, will be free to download on Amazon.com! Building a relationship with a corporate sponsor is one of the most important things an organization needs to do in order to achieve its mission. Sponsors can not only provide a source of income, but also increased … Continue reading Free Book Promotion

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How to Get Sponsorships and Endorsements Free Book Offer

Amazon is now offering a free ebook version of my book, How to Get Sponsorships and Endorsements, with the purchase of a print version. To celebrate, I’m going to give away a few free digital copies of the book myself – no purchase necessary. It’s simple, just tweet at me @SimonTheTam with the number one reason … Continue reading How to Get Sponsorships and Endorsements Free Book Offer

Finding Your “It Factor”

Have you ever wondered why people are drawn to certain celebrities, songs, television commercials, or other interests?  The French refer to it as je ne sais quoi, or the indefinable quality that makes someone special. It’s the “it factor.” Sales, marketing, and advertising executives call this USP, or Unique Selling Proposition. It’s a term that … Continue reading Finding Your “It Factor”

How to Get a Sponsorship for Your Nonprofit, Fundraiser, Event or Project

While conducting music business/marketing industry panels across the country, I’m often asked one question more than anything else: “How do I get an endorsement?” Other variations include “How do I get a sponsor?” or “How do I get free stuff?”My philosophy is that if this is your point of view, you’re probably already doomed. Sponsors … Continue reading How to Get a Sponsorship for Your Nonprofit, Fundraiser, Event or Project