7 Ways to Improve Your Email Response Rates

My new piece for HuffPost Tech is now up: 7 Ways to Improve Your Email Response Rates It was inspired by the many emails we all receive that could all use some help.

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5 Strategies for Managing Multiple Social Media Marketing Channels

543. That's how many digital communication channels I manage right now. Between email, social media, and online advertising for my businesses, organizations I work/volunteer for, my clients, and my personal use, that's 543 different accounts, login authentications, areas to send/receive messages, or even places to have a potential communications crisis. I know some people with far … Continue reading 5 Strategies for Managing Multiple Social Media Marketing Channels

12 Productivity Tips That Give You More Time

One of the most commonly asked questions of me is about my sleep, or more specifically, when I find the time to sleep. In addition to working full time and participating in a rigorous MBA program full time, I also run three businesses, am starting a nonprofit (and volunteer/sit on the board for six others), … Continue reading 12 Productivity Tips That Give You More Time

Lessons Learned From Email Spam

Just a few minutes ago, I received an email from "Your INVITED by SV" with the subject heading as "Dear KELLAN.COOPER VideoINclusioN NEWSLETTER!" Not only did I not sign up for this newsletter, but my name is not Kellan Cooper either. It turns out, this "newsletter" is supposed to be for a conference that "improves … Continue reading Lessons Learned From Email Spam

Avoid Using Auto-Reply Messages Like the Plague

These days, do you hear anyone complaining that they don't receive enough email? "I wish I had more pointless messages coming into my overcrowded email box," said no one ever. This is why I am against using auto-reply messages for any reason other than their intended use: as an away message (and even then, we … Continue reading Avoid Using Auto-Reply Messages Like the Plague

How to Improve Your Open Rates

I love this meme. I can still hear the AOL sound clip in my mind saying "You've Got Mail!" Back then, email was such a phenomenon (especially through AOL), that a film plot with Tom Hanks and Meg Ryan was built around the concept. Not long after, email became so common and inundated with spam that … Continue reading How to Improve Your Open Rates

2012 Email Marketing Predictions

I was one of nine Marketing specialists whose brains were picked in order to get our predictions for the future of email marketing. If you're interested, you can pull up the report from MailerMailer here: Email Marketing: What's in Store for 2012? Enjoy, I hope you find good information there.