Using Social Media to Deliver Strategic Communications

It's common to hear phrases like "think strategically," "strategic communications," or "marketing strategy." Yet, for all of our education and focus on using strategy to deliver key initiatives, one thing is often overlooked: delivery of that information. This seems to be especially the case with social media and how many organizations approach it. In my experience, … Continue reading Using Social Media to Deliver Strategic Communications

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Do Graduate Schools’ Political Leanings Concern You?

I recently did an interview with US News: Education. The article was released today, Graduate Schools' Political Leanings Concern Some Students. The report that "Simon Tam, an MBA student at Marylhurst University in Oregon, says it's important for applicants to consider all aspects of a prospective school's culture. "It can be a more enjoyable experience to find … Continue reading Do Graduate Schools’ Political Leanings Concern You?

Why Businesses Should Invest Into Building a Healthy Arts Community

Why it is Important and What Benefits are Available Business have much to gain from partnering with other organizations, brands, and events. Since the concept of "branding" has existed, it has been important to create strategic relationships to help define a person's identity, product, and services. However, with limited resources available, it has become even … Continue reading Why Businesses Should Invest Into Building a Healthy Arts Community