Civility at Work

All the worlds a stage, And all the men and women merely players: They have their exits, and their entrances; And one man in his time plays many parts. - William Shakespeare As the debates on immigration policies at the United States border heated up last week, so did several public events that challenged the … Continue reading Civility at Work

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Long Tails in Our Marketing, Long Tails in Our Minds

In business and statistics, there's a concept called "long tail." While it generally refers to a strategy of selling large numbers of niche products in small quantities each (the distribution curve looks like a long tail), it's also a term that we're seeing more of in the marketing world. Long-tail marketing techniques rely on technology … Continue reading Long Tails in Our Marketing, Long Tails in Our Minds