It's common to hear phrases like "think strategically," "strategic communications," or "marketing strategy." Yet, for all of our education and focus on using strategy to deliver key initiatives, one thing is often overlooked: delivery of that information. This seems to be especially the case with social media and how many organizations approach it. In my experience, … Continue reading Using Social Media to Deliver Strategic Communications
Last week, I was talking to my father about one his favorite pastimes: fishing. When talking about where and how to catch fish, I realized that it served as a perfect metaphor for digital marketing, especially how people treat social media. Whenever I get asked what the best social media site to use is, … Continue reading Broad Advertising vs. Targeted Ads
I recently received two very common questions about businesses and social media. Here are my answers: 1) What are the top social media skills every business executive should possess? The most important social media skill that every business executive should posses is the ability to connect with their target audience. This involves being able to write well (and succinctly) as well as the … Continue reading Answers to Popular Questions About Social Media and Business
My post about 62 Twitter tips in less than 140 characters or less each is now up at Huffington Post. I'll be writing about small business, digital marketing, and tech from time to time there now.
I recently wrote an article full of tips for networking for musicians. This led to a few requests for tips on Twitter. Here are my tips, all delivered in 140 characters or less to help get you more followers, a more engaged followers, and a more interesting profile. 1) “Brevity is the soul of wit.” … Continue reading 62 Twitter Tips in 140 Characters or Less
1. On Engagement: Treat Social Media more like a telephone and less like a megaphone. 2. On Channels: Use only the social media sites that you can commit to managing effectively and that your audience uses. There’s no point in signing up for the newest, hottest social media site if your customers aren’t there. … Continue reading 10 of My Best Social Media Tips
It fascinates me to end that while most colleges offer classes and/or degrees in business, very few of the organizations are actually practicing what they teach. If anything, colleges should provide the very model of how to conduct business online. Unfortunately, due to limited resources and the disconnect between faculty and staff, this is … Continue reading Top 5 Mistakes Colleges Make with Social Media Marketing
Just when you think you have the hang of creating a Facebook event page, it changes again. Gone are the days of the "poster" image that you would see in the top left corner (event pages created prior to the change will still retain this). Now, event pages have a new "Event Photo" banner on the … Continue reading New Changes to Facebook Event Pages