Where are You in “We?”

Who are we? Consider the preamble to the United States Constitution. When you hear, "We the People of the United States, in Order to form a more perfect Union," have you ever stopped to think about who they were referring to? It actually did not refer to the people of the United States, but rather, the … Continue reading Where are You in “We?”

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Long Tails in Our Marketing, Long Tails in Our Minds

In business and statistics, there's a concept called "long tail." While it generally refers to a strategy of selling large numbers of niche products in small quantities each (the distribution curve looks like a long tail), it's also a term that we're seeing more of in the marketing world. Long-tail marketing techniques rely on technology … Continue reading Long Tails in Our Marketing, Long Tails in Our Minds